구글의 반격, LaMDA기반의 Bard 공개

OpenAI와 마이크로소프트(MS) 연합군이 주도하던 생성형 인공지능(AI) 경쟁에서 구글이 반격에 나섰습니다.
구글은 지난 2년간 베일에 감추어두었던 Language Model for Dialogue Applications(LaMDA)을 기반으로 한 대화형 AI 'Bard'를 전격 공개했습니다. Bard는 다른 AI챗봇들 처럼, 코딩은 물론, 수학문제에 대한 답을 하고, 글을 쓰는데 도움을 줄 수도 있습니다. Google Bard의 가장 큰 차이점은 바로 웹에서 정보들을 끌어들인다는 것입니다. 
10일(현지 시간) 미국 캘리포니아주 마운틴뷰 구글 캠퍼스에 있는 쇼어라인 앰피시어터. 구글의 전용 노천극장인 이곳에 빨강, 노랑, 초록, 파랑 등 알록달록한 목걸이를 걸고 전 세계에서 온 4100여 명의 참가자들로 가득찼습니다.
구글이 이곳에서 연례 개발자 회의(I/O)를 진행한 것은 팬데믹 이후 4년 만에 처음입니다. 
참가자들의 관심은 구글이 오픈AI에 대항해 내놓은 최신 대규모언어모델(LLM) 팜2(PaLM2)로 향했습니다.
PaLM2는 100개 이상의 언어로 학습했으며 고급 수학 연산과 추론은 물론 코딩 작성에 강점이 있습니다. 
모델의 성능과 연관성이 높은 매개변수는 5,400억 개로 오픈AI의 GPT3(1,750억 개) 대비 3배에 달하는 규모입니다.
GPT4의 경우 정확한 매개변수 규모가 공개되지 않았었습니다. 
이날 청바지에 회색 니트를 입고 무대에 모습을 드러낸 Sundar Pichai 구글과 알파벳 최고경영자(CEO)는 차분한 표정으로 “AI 선도 기업으로서 여정을 시작한 지 7년 만에 흥미로운 변곡점에 서게 됐다”며 “20억 명 이상의 이용자에게 서비스를 제공하고 있는데 생성형AI를 통해 이들의 생산성과 창의성을 높일 뿐 아니라 책임감 있는 AI를 제시하겠다”고 강조했습니다. 
단연 주목을 끈 것은 한국어로 학습하고 답변을 하는 구글의 대화형AI 바드였는데요, 구글은 이날 영어에 이어 한국어와 일본어 버전을 출시했어요! 향후 40개 언어로 확대하겠다고 설명했습니다.
한국어와 일본어를 먼저 출시한 이유를 두고 구글 측은 "지속적으로 이용자 피드백을 듣고 배워갈 수 있다는 점을 고려했다"며 "일본어의 경우 일본어 능력 시험에서 A레벨을 받을 정도로 잘 작동한다"고 말했습니다.
피차이 CEO가 시연을 통해 구글 본사에 있는 엔지니어가 대한민국 서울에 있는 동료와 협업하는 과정에서 코드를 수정하며 코멘트를 달 때 한국어로 코드 수정의 이유를 넣는 등 한국어와 영어를 자유자재로 넘나들 수 있는 기능을 선보이기도 했습니다.
페이지 베일리 구글 프로덕트 매니저는 "MS의 깃허브 코파일럿은 확장 기능의 하나로 코드 작성이 가능하다면 구글의 경우 코드 작성부터 보안, 취약성 점검, 디버깅 등 코딩의 모든 경험을 제공한다"고 강조했습니다.
구글 검색 엔진도 바드를 탑재해 ‘검색 생성형 경험(SGE·Search Generative Experience)’으로 탈바꿈했습니다.
“세 살 아이를 데리고 여행을 갈 때 네바다주의 브라이스캐니언과 유타주의 아처스국립공원 중 어디를 추천하느냐”고 묻자 Bard는 둘 다 어린이에게 친화적인 곳이지만 세부적으로 차이가 있다고 밝히면서 이미지와 함께 답변을 제시했습니다. 
쇼핑 검색 기능도 더욱 친절해졌습니다. 왕복 5km가량 출퇴근하는 용도로 쓸 만한 전기자전거를 추천해달라고 하자 구체적인 모델 세 가지를 비교하면서 할인 정보까지 안내하기도 했습니다.
구글 측은 “광고 지원을 받는 콘텐츠를 노출할 수 있는 공간을 확보할 것”이라고 밝혔으며 이에 이날 구글 주가는 4% 상승 마감했습니다.
구글은 최근 구글 브레인과 딥마인드의 통합으로 탄생한 구글 딥마인드가 개발 중인 차세대 언어 모델 제미니(Gemini)도 공개하며 생성형AI 분야에서 리더십을 이어가겠다는 의지를 분명히 했습니다.
피차이 CEO는 “아직 초기 단계지만 이전 모델에서는 볼 수 없었던 인상적인 멀티모달(텍스트·이미지 등 여러 형태의 미디어를 처리하는 것) 기능을 보이고 있다”고 강조했습니다.
한편, 이날 구글은 최초의 폴더블 스마트폰인 ‘픽셀 폴드’를 드디어! 공개했습니다.
구글이 삼성전자와 개발한 모바일 프로세서인 ‘텐서(Tensor) G2’가 탑재됐으며 폈을 때 화면 7.8인치, 접었을 때 화면 5.8인치로 삼성 갤럭시 Z폴드4 대비 접었을 때 화면 사이즈가 넓습니다. 가격은 1,799달러(약 237만 원)부터 입니다.
그리고 드디어 바드를 제대로 사용해 볼 수 있다는 기대감에 설레는군요.

 

Google has launched a counterattack in the generative artificial intelligence (AI) competition led by OpenAI and Microsoft (MS) coalition.
Google unveiled an interactive AI 'Bard' based on Language Model for Dialog Applications (LaMDA), which has been veiled for the past two years. Like other AI chatbots, Bard can help with coding as well as answering math problems and writing. The biggest difference with Google Bard is that it pulls information from the web.
Shoreline Amphitheater at Google Campus in Mountain View, California, on the 10th (local time). Google's exclusive open-air theater was filled with 4,100 participants from all over the world with colorful necklaces such as red, yellow, green, and blue.
It is the first time in four years since the pandemic that Google has hosted its annual developer conference (I/O) here.
Participants' attention was directed to the latest large-scale language model (LLM) Palm 2 (PaLM2) released by Google against open AI.
PaLM2 has learned more than 100 languages and has strengths in coding as well as advanced mathematical operations and reasoning.
There are 540 billion parameters that are highly associated with the performance of the model, three times the GPT3 (175 billion) of OpenAI.
For GPT4, the exact parameter size was not disclosed.
"We are at an interesting inflection point seven years after we started our journey as an AI leader," said Google CEO Sundar Pichai, who appeared on stage in jeans and gray knitwear. "We will not only enhance their productivity and creativity but also present responsible AI through generative AI."
What drew attention by far was Google's interactive AI Bad, which learns and answers in Korean, and Google released Korean and Japanese versions following English! He explained that he would expand to 40 languages in the future.
Regarding the reason for releasing Korean and Japanese first, Google said, "We considered that we can continuously listen to and learn user feedback," adding, "In the case of Japanese, it works well enough to get an A level on the Japanese proficiency test."
CEO Pichai demonstrated the ability to freely cross Korean and English, including the reason for code modification in Korean when an engineer at Google headquarters modified and commented in collaboration with a colleague in Seoul, South Korea.
Page Bailey, Google Product Manager, stressed, "MS's GitHub Copilot provides all the experience of coding, from code writing to security, vulnerability checking, and debugging, if code writing is possible as one of the extensions."
Google's search engine has also been transformed into a "SGE (Search Generative Experience)" equipped with a Bard.
When asked, "Which do you recommend when you take your three-year-old on a trip, Bryce Canyon, Nevada, or Archer's National Park, Utah?" Bard responded with an image, saying they were both child-friendly but differed in detail.
The shopping search function has also become kinder. When asked to recommend an electric bicycle that can be used for commuting about 5km round trip, he compared three specific models and even guided them to discount information.
Google said, "We will secure space to expose advertisement-supported content," and Google's stock price closed up 4% on the same day.
Google also unveiled Gemini, a next-generation language model under development by Google DeepMind, which was recently created by the integration of Google Brain and DeepMind, making it clear that it will continue its leadership in the field of generative AI.
"It's still in its early stages, but it's showing an impressive multimodal (processing multiple forms of media, such as text and images), which we haven't seen in previous models," Pichai stressed.
Meanwhile, on this day, Google finally released its first foldable smartphone, 'Pixel Fold'! I revealed it.
It is equipped with "Tensor G2," a mobile processor developed by Google with Samsung Electronics, and has a screen size of 7.8 inches when unfolded and 5.8 inches when folded, compared to the Samsung Galaxy Z-Fold 4. Prices start at $1,799 (about 2.37 million won).
And I'm excited to finally be able to use the Bard properly.